PROMOTIONS

Introducing TABASCO^® appetizers, entrees or drink items taps into today's 'hot 'n' spicy' consumer trend for bold and flavorful foods.

Adding TABASCO^® items to your menu can increase not only your sales but your bottom-line profits. Did you know that 74% of restaurant patrons were "much more or somewhat more likely" to order brand-name products if a restaurant began displaying them on the menu, tabletops, or signs?^*

For example, imagine a TABASCO^® promotion where you roll-out three new TABASCO^®- flavored menu items with an average profit margin contribution of $5.70, $0.80 higher than your current average. Because your customers love the great taste of TABASCO^® brand Pepper Sauce, you sell 500 plates per week. That's an extra $400 in incremental weekly profit. A chain of 50 stores (on a 4-week promotion) could make an additional bottom-line profit of $80,000 in just one month.

And if you included a waitstaff incentive program that included TABASCO^® Brand merchandise or cash, not to mention menu inserts on the new items, you could easily double those figures. All that just for the power of the TABASCO^® Brand and a few cents of TABASCO^® brand Pepper Sauce.

Find out more about TABASCO^®-flavored menu items. Check out our extensive recipe database or read about how TABASCO^® Sauce can add to your back-of-house.

^*Source: First Market Research